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About The Juice Plus+® Company

Founded in 1970 by school teacher-turned-entrepreneur, Jay Martin, The Juice Plus+ Company has been driven by the same goal since day one: to inspire healthy living around the world.

Juice Plus+ is made by The Juice Plus+ Company, located in Collierville, Tennessee, a suburb of Memphis. Our company was founded in 1970 by a school teacher with the heart of an entrepreneur named Jay Martin, who had a vision that has remained consistent throughout our 40-year history: to inspire healthy living around the world.

The company was originally named National Safety Associates (NSA), because the fire detectors and air and water purifiers we sold protected the health and safety of thousands of people across America. In 1993, we continued our commitment to health and well-being with the development of Juice Plus+. And in 2012, we expanded our reach even further with the introduction of the Tower Garden food growing system (USA ONLY).

Once a small, direct-sales company, today The Juice Plus+ Company has evolved into a highly profitable, multimillion dollar company operating in more than 25 countries. But one thing hasn’t changed: our commitment to selling products that make life better in real and tangible ways.

Our Core Values continue to set the tone for our success. We stand on the following principals:

LONGEVITY: Since our founding, we have focused on being good stewards of the long-term well-being of our customers, our representatives, our employees, and our partners.

AUTHENTICITY: It’s in our DNA to say what we do and do what we say in all our relationships.

QUALITY: We strive to deliver premium and sustainable products and services for our customers and our employees.

COMMUNITY:Healthy living takes more than a healthy body; it takes a community of like-minded friends with a common purpose.  We call this the Juice Plus+ Family. To do our part for those in need, we “Inspire Healthy Giving Around the World.”

SIMPLICITY: We try to make everything as simple as possible — from maintaining good nutrition to running a strong business.

BEING APPROACHABLE: We openly share our Core Beliefs and welcome feedback on our mission, products, services and our company.

Take a look back through our 25-year history of inspiring healthy living through Juice Plus+ below. Then find out how you can get started building a Juice Plus+ Independent Virtual Franchise.